As an AI language model, I don’t have personal beliefs or values, but here are ten common trends in sustainable tourism and hospitality industry practices from various sources:

1) Green and Eco-friendly Practices – These practices focus on reducing the environmental impact of tourism and hospitality operations and include initiatives like reducing waste, energy efficiency, and water conservation.

2) Local Sourcing – Increasingly, travelers are seeking authentic experiences that connect them to local culture and help them discover the local cuisine. Therefore, hotels and restaurants have developed relationships with local producers and use locally sourced products like food and souvenirs.

3) Conservation and Preservation – This trend focuses on promoting sustainable tourism activities that encourage the protection and restoration of natural and cultural heritage. It includes initiatives like habitat restoration, conservation of historical sites and monuments, and protection of wildlife and plant species.

4) Social Responsibility – The hospitality industry has become increasingly aware of its responsibilities to the communities and cultures they engage with, and it includes initiatives to support local communities, promote sustainable development, and minimizing human rights violations.

5) Wellness Tourism – Many travelers now seek wellness-focused vacations, such as yoga retreats, meditation, spas, nature trails, and healthy cuisine experiences.

6) Sustainable Accommodation – Ecotourism lodges and hotels using reclaimed, locally sourced, and sustainable construction materials and renewable energy sources are appealing to environmentally conscious customers.

7) Eco-certifications – Increasingly, hotels, restaurants, and tour operators are seeking out eco-certifications from third-party organizations as a means of demonstrating their commitment to sustainability.

8) Volunteer and Responsible Tourism – Sustainable tourism initiatives that involve volunteering, supporting local groups, or promoting awareness-raising about cultural and environmental issues seen as an element of responsible tourism.

9) Digital and Innovation- The growth of tourism has made technology a tool for sustainable development. Mobile payments, online booking platforms, green apps, and services like Airbnb support sustainable tourism.

10) Education and Awareness – Sustainable tourism means involving tourists, destinations, and service providers in fostering responsible tourism through education and awareness-raising about the environmental and social impact of tourism.