1. Use of biodegradable and compostable materials: There is a growing trend towards the use of biodegradable and compostable materials in packaging. These materials break down more quickly and do not contribute to plastic pollution.

2. Alternative materials: Companies are exploring alternative materials that do not rely on plastic. This includes materials such as bamboo, paper, and metal.

3. Refillable packaging: Refillable packaging is becoming more popular as a way of reducing waste. Consumers can refill products rather than buying new packaging each time.

4. Minimalist packaging design: Minimalist packaging design is gaining popularity as a way of reducing the amount of material used in packaging. This also helps to reduce the amount of waste produced.

5. Innovative packaging designs: Companies are experimenting with new packaging designs that are more sustainable. Examples include edible packaging and packaging made from seaweed.

6. The use of recycled materials: Increasingly, companies are using recycled materials to create packaging. This reduces the amount of waste going to landfill and conserves natural resources.

7. Bioplastics: Bioplastics are made from renewable materials and can break down more quickly than traditional plastics. There is a growing trend towards the use of bioplastics in packaging.

8. The elimination of unnecessary packaging: Companies are starting to reassess the amount of packaging they use. This is leading to the elimination of unnecessary packaging and the use of more eco-friendly alternatives.

9. Awareness campaigns: Companies are leading awareness campaigns to encourage consumers to recycle and reduce waste. This helps to raise awareness about the importance of sustainability and reduce waste.

10. Legislation and regulation: Governments around the world are introducing legislation and regulation to tackle plastic waste. This includes bans on certain types of plastics and efforts to increase recycling rates.